If there is one commonality among most players in the broad, and at times shockingly diverse, printing industry, it is the quest for growth — the necessity to make plans and execute decisions that will enable the company to survive at a minimum and to wildly thrive at best.
For many companies, sales are seen as a primary path to growth — converting more prospects into paying customers. And while sales are important, it is what happens upstream of sales — the investments in equipment, the changes in strategy, the careful course corrections that straighten the path ahead — that allow strong sales to happen.
This article highlights the investment and growth efforts of two commercial printing companies, one mid-sized and one massive, and provides a view into the reasoning behind their efforts.
